A brand new boutique PR offering for drinks.
We are a unique team that blends seasoned PR pros, editorial minds, and industry strategists to create campaigns that move the dial and build reputations that last.
Get StartedAbout Us
Pitch & Pour isn't your standard PR agency. We believe PR should set the pace, not scramble to keep up.
Our mission is to return to the roots of truly great publicity by crafting narratives that shape culture, spark conversation, and put your brand exactly where it belongs - at the centre of the story and getting poured.
We also offer a unique point of difference by working in direct partnership with both The Spirits Business and the drinks business, securing high-impact editorial features, interviews, and thought-leading pieces — content that doesn't just ride the wave but makes the wave.
What We Do
PR + Communications strategy & activation
We build strong relationships with journalists to get your story in front of the right audience.
Press office & awards activation
Our team is ready to respond to any challenge, protecting your brand's reputation and integrity.
Influencer strategy
From press releases to thought leadership articles, we create content that resonates.
Partnership & collaborations
From press releases to thought leadership articles, we create content that resonates.
Who We Are
Alex Holbrook
Alex is a brand strategist and PR expert with 20 years' experience working with names like Master of Malt, Pernod Ricard, The Mandrake, and The Impossible Project.
The Spirits Business
The Spirits Business is the world's only international spirits trade magazine, reaching 50,000+ industry professionals worldwide.
With award-winning features, news, and interviews, it delivers sharp insights and runs The Global Spirits Masters, The SB Awards, and brand-backed cocktail competitions.
The Drinks Business
The drinks business is the world's leading drinks trade publication, delivering sharp analysis, original stories, and global insights.
With 6M+ annual readers online and 32,000 daily newsletter subscribers, it keeps the trade informed and inspired, while its annual awards celebrate innovation, marketing, and sustainability.